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Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Qualitative research into Lucozade advertising developments

Leo Burnett Ltd. has developed two alternative approachesfor advertising Lucozade.The first demonstrates thefeelings of optimism associated with a child's recoveryfrom illness, looking forward to the time he will be wellagain and showing Lucozade as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments


Research reports

Dulux 1978: Television advertising development

The proposed television advertising for Dulux for 1978 isbased on the transformation theme; FCB has developed twoexecutions, (called "Sun" and "Nature People"), which takedifferent routes to the communication of the brand andproduct propositions. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

Qualitative research into a TV commercial for the British gas corporation

Wells-O'Brien Ltd. has developed a commercial for the British Gas Corporation which was required tobe submitted for consumer evaluation. The present report contains the results of the researchprogram. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into a TV commercial for the British gas corporation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-tv-commercial-for-the-british-gas-corporation


Research reports

Qualitative research into Harmony hair spray 'Airport 77'

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials.The visual element of this commercial has been interpreted in a series of storyboards and there is a taped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-harmony-hair-spray-airport-77-


Research reports

Quantitative research into gas advertising

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'NorthSea' and 'Kitchen'.These were subjected to Consumer Evaluation via a HallTest, using 84 respondents in all. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-gas-advertising


Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kelloggs-rice-krispies-anytime-us-commercial-test


Research reports

Project 3: Advertising concept research

The 'Project 3' product will be presented in 2 rollpacks of 240 sheets per roll, packed side by sidein poly branded as Softex. As a first stage in the development of advertisingconcepts, this research was conducted to establish froma number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-3-advertising-concept-research